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I'd like to
take this opportunity to thank you for registering for this
e-course. I know it's
gonna be a real eye-opener for you.
I wrote this
e-course with one goal in mind.
I'd like to put a little "twist" on some common
topics I'm sure you've already heard or read about at one time or
another online.
Why?...
Because I'd REALLY like to try and thrust you into a brainstorming
"frenzy"...
I want you to really think (and hopefully understand) why certain
selling methods and
techniques are so vital to your online business...
...And
how easily you can implement many of them into your everyday
sales efforts.
If you do nothing else, please read over each and every one of the
topics... Even if you're a "KNOW IT ALL" and you feel you already know
everything there is to know about a particular subject (and I say that
with "MUCHO" love and respect ;-).
Because if you do, I promise you one thing… you'll finish
this course with a brighter outlook and renewed excitement about your
online business!
Are you ready to bring out the SUPER SALESPERSON
lurking inside you?
Great!
Here
we go.....
- Create
A Mailing List - This is
absolutely - without a doubt - the most vital and
necessary tool for your business! It is so EXTREMELY
important to have a mailing list that entire websites, e-books and
courses have been written on the subject.
This is your ULTIMATE tool for your success. You've probably
heard the phrase... "The Money Is In The List". Trust me...
No words are truer! You need to have a mailing list and keep
in touch with your website visitors to bring in new business.
And here's where many fail: You CANNOT simply
put a small text link or graphic on your site that reads "sign
up for our mailing list". That won't cut it.
NOT EVEN CLOSE! Who cares?
You
need to be a SUPER Salesperson online!
Be creative and find ways, whatever it takes, to get customers to sign
up to your list. Once a customer is on your mailing list,
they're a prospect (and hopefully a new customer) for life!
Repeat sales will be the lifeblood for your business. Offer a
freebie... ANYTHING... Your first born child (just kidding)...
something of value - something to persuade your visitors to sign up to
your list.
It's
that important! Here's a few ideas:
--
Offer a discount coupon or special promo to those who sign up...
--
Offer a free email course; I.E. Crafting, Decorating Ideas, How to
build a coffee table under $50, etc...
--
Promote a contest or drawing that every new subscriber will be entered
into...
--
Offer a special "Members Only" section for all subscribers...
And
promote your mailing list EVERYWHERE possible! In your email,
on your website, your auctions...EVERYWHERE! Find clever and
unique ways to get your list information out there! Use your own
creativity and come up with some "never before seen" ways to attract
new subscribers! Browse the net and see what other retailers
are doing. Hell, this is so important that many websites
actually setup an entire domain name just for their opt-in list!
Then, once you're ready to setup your new
mailing list, I highly recommend
Opt-In Lightning.
This Software is A-1, and is EXTREMELY affordable. If you don't have a mailing list... start one
today!
- Write
Your Own Newsletter
-
Again, this is the ultimate tool for keeping in touch with your website
visitors and offering them something of value - FREE. Your
topic choices are endless.
For
example, if you own an online gift store, the topics you can consider
could be:
- Creative Gift Ideas For Children And Adults - All Under $10
- Creative And Unique Gift Wrapping Ideas On A Budget
- Holiday Or Seasonal - A mailing on each of the holidays offering
clever ideas on cooking and decorating
- Children's Themes - Mom's love to learn more about creative ways to
amuse their kids
Comprende? Your opportunities to keep in touch are once again
"endless". And please don't get scared and run away from the
idea because you think you can't write! Anybody can write an
interesting article...just keep it geared toward something you're
passionate about and you'll surely excel!
- Build
Your Own Website - "If you
build it they will come!" However, in order to get visitors,
your website should NOT be geared toward direct
sales, but more importantly toward simply attracting visitors and
(YEP.... you guessed it) ... getting them to sign up to your
list! It's that IMPORTANT!
If
you don't have your own website… get one. You're
missing out on a wealth of opportunity. And
remember… you can sell products later.... after you've
established a relationship with your customers and built trust!
Go here for your Free Webiste Builder.
And
I guarantee you will sell products "later" if you build your list!
Your site doesn't have to be fancy, and to be perfectly honest, there
are many websites out there that provide a great service for folks who
aren't too familiar with web design. I've listed my favorite
below.
Understand that creating your own website not only allows you MUCH more
opportunity to create sales, but it will also get you much more
involved (and excited) about your online business. The search
engines look for content when listing sites... and that's very
important for traffic.
You'll have the ability to create some genuine content
that’ll be picked up by those search engines, which in turn,
will lead to a flood of traffic. Once you start writing
articles for your newsletter (and you will start a
newsletter...right?), simply load them onto your website to add instant
content that your visitors will enjoy reading and look forward to...
and the search engines will gobble it up like an ant eater on steroids.
As mentioned previously, you want to earn your customers trust and
actually build relationships. That's the goal of your
website! Once you accomplish this, the sales will
follow. That is extremely important! Don't try to
immediately sell a visitor that lands on your website, but instead
offer them something of value.... FREE... I.E. a newsletter
subscription or a free report to download outlining some great ways to
solve a problem or put some excitement in their life.
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