| Now remember...
you're still getting 20 orders a day consistently. If you
hadn't placed that form on your site, you'd never know this was an
issue. You're still VERY happy getting your 20 consistent
orders daily.
But now that you've discovered there may be a problem with how
customers find their shipping rates, you decide to address that problem
and put a link to a shipping rate chart.
Chances are, once you take care of the issue, those 20 orders a day
will soon increase to 50 in no time. And just think about
it... You would've never known there was a concern if you didn't reach
out and talk to your customers. Without knowing what issues
or concerns your customers have... you can't fix a problem!
Therefore, you're leaving profits on the table for someone else (A
SUPER SALESPERSON) to steal right out from under you.
16.
Offer Contests And Freebies - People
browsing the Internet like to get involved. The Internet
feels like a giant community to many. They are very willing
to enter drawings and contests if they feel they're legitimately run
and they realistically have a chance to win something. A
great way to capture a visitor's email address (and we know how
important that is) is to offer a contest where something FREE will be
given away.
Having said that, when it comes to contests, people won't enter a
contest unless they are going to receive something substantial,
something of VALUE! You can't run a
contest and offer a free "How To” Download. That
just won't cut it. You have to offer a REAL prize.
I'm sure if you brainstorm a bit you'll come up with some great ideas.
Again, use your own cleverness... And Do Things Ethically!
Be sure to add a "PREVIOUS WINNERS" page on your site so that new
entrants can view previous winners. This will also add
legitimacy to your contest. Also, be sure to present the
contest rules clearly on your site so everyone entering can read and
agree to the terms.
17.
Use Creative Pop Ups And Exit Windows - With the
blatant overuse of Pop Up Ads and browser window manipulators these
days, almost every web browser and/or host offers pop up blockers to
stop these uninvited pests! I myself couldn't be
happier. They are very annoying when mis-used!
It is a bit unfortunate though, because pop ups were once used very
effectively by legitimate companies.... and they did their job of
converting visitors into new subscribers very well. But
lately, pop up windows have taken on a BAD NAME...and in many ways...
for the wrong reasons.
Just like anything else, when you use something like a pop up window on
your site, you have to use it with caution and show respect for your
customers. No one wants annoying pop ups at every click.
Fortunately, you can still obtain a tremendous response rate from the
new, more sophisticated pop ups and "Hover Ads" available.
The Exit
Prophet Pro system uses
some very sophisticated technology with their software to allow you to "Stop
them in their tracks" that pop up blockers can
no longer destroy.
Additionally,
as I mentioned previously, exit pop ups are a great way to get customer
feedback. You can also use exit pop ups for special offers
and discounts. Again, the cleverer you become in your
thinking, the more advantages you'll find for this
technology. Browse the web... See what others are doing...
and then adapt some of those methods you find interesting into your own
site.
There's no
doubt, your response rates will skyrocket with the use of pop ups,
hover ads, and exit windows.
18. Take
Advantage Of Newsletter And Ezine Advertising - One of the
most efficient ways to advertise your business online is through ezine
and newsletter publications. Having said this, the reason
many small businesses don't get good results from an ezine or
newsletter ad is simple....They are usually writing their ads to MAKE A
SALE.
Now that you're ready to be that SUPER SALESPERSON, you now know that
the sale comes later..... First comes trust and a relationship with
your customer. So the reason you want to advertise in a
newsletter or ezine isn't to immediately HARD SELL a product, it's
simply to (LET'S SAY THIS TOGETHER) "Build Our MAILING LIST!
Very... Very... Good!
When you find a newsletter or ezine that targets your niche' market,
try placing an ad in it with only one goal in mind.... Get
New Subscribers on Your List. Once you have a large
list of subscribers, then and only then, will you truly be
successful! Once you accomplish this task, you can literally
write your own paycheck. You could send out weekly sales
offers, promote affiliate programs, promote new downloads you've
created.... the opportunities are endless.
Now, contrary to when I addressed the topic of writing a Signature
File, (that's FREE to do and doesn't cost you a dime), ezine and
newsletter advertising does come with a price tag.
Fortunately, there are literally thousands of ezines and newsletters
out there that are targeted toward your market. Out of all
these publications, each will have a different number of subscribers
and a different cost to advertise in.
Additionally, depending on the type of ad, the location within the
publication, and the reputation of each publication itself, the costs
can vary significantly. You should start small, and once you
create an ad that you know is producing good results, you can then step
up slowly.
Take baby steps
with each aspect of your business and learn from each
experience! Nothing has been wasted if you've at least learn
something from it.....
Write a GOOD AD! This can
become a bit frustrating to master, but take your time and write from
the customer's perspective. Put yourself in their
shoes. Ask yourself...
-- Would I click on this ad if I read it?
-- What's in it for me -- the customer?
-- Do I use emotion and a call to action?
-- Am I making the customer an offer they simply can't refuse?
Again, writing effectively is a craft that takes time to master, but
you can do it with a little practice and
perseverance.
When choosing an ezine to advertise in... choose wisely. Make
sure you're advertising in a reputable publication. You can
always ask the publisher for references or past issues to be sure they
are legitimately mailing and advertising as described. But
most importantly... advertise in ezines!
19.
Have Fun! - So many
online entrepreneurs forget this! HAVE FUN! If you
aren't having fun... give it up! You have to be excited and
enjoy building your business everyday. When you make business
fun, it becomes something more than money and profits.... it becomes a
passion! When you're extremely passionate about something...
you put a lot more effort into obtaining your desired results.
20.
Setup A Mailing List - Oh, did I
already mention this? Ahhh... IT'S THAT IMPORTANT!
So I've mentioned it again! If you choose not to implement
any of the techniques mentioned throughout this e-course... at the
least SETUP A MAILING LIST!
It's will be your best asset and continue to churn huge profits for
your business month after month! Read and educate yourself
everyday about how to build and profit from your list!
It’s that IMPORTANT!
I
certainly hope you enjoyed this e-course. It's been my
pleasure being able to share these 20 surefire techniques with
you! I hope to talk to you again soon.
Good luck in all your ventures...
Jim Keefer
webmaster@jameskeefer.com
P.S. Have some
questions? I'd be more than eager to help! Send me
an email to webmaster@jameskeefer.com
and I'll get back to you promptly...
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