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NOTE: Not
only can you write an article and have hundreds of webmasters from all
across the Internet use your article for content on their website, but
you can also use other author's articles on your own website as well.
Remember,
search engines love content! So when you're just
starting out building a new website, you'll need to have quick
content. One of the best sources for quick, fresh, quality
content for your website is by using other authors articles on your
site.
For
example:
Let's
assume we need some content for our website. We could
start writing some articles that would pertain to our "niche" and add
them to our website as we progress along.
But
the problem is time! How many "QUALITY" articles can we
write in a week? It takes some time and effort to product a
quality, informative and entertaining article. And time is
something we're a bit short on when just setting up a new
site. We want to get our website riddled with high quality
content ASAP!
So
what do we do?
We
browse a few article banks and grab some free articles written by
other authors and add those articles we find interesting to our website.
The
important thing to remember is that we only want "Top Shelf"
quality, laser-targeted articles that will fit perfectly into our
niche' website.
The
only requirement is that we include the author's resource box in
the article.
No
problemo! We'll gladly credit the author of the
article for their work. They'll, in turn, receive some
quality links from our website and we've just grabbed INSTANT Content
for our site as well. Sounds like a lucrative trade...
wouldn't you agree?
Extremely POWERFUL
Stuff Here Kids!
And
what's even more powerful is the fact that once we begin writing
our own articles and submitting them out into the article banks and
directories, we'll reap the same rewards from other webmasters looking
to add content to their websites.
Perhaps
they'll use a few of our articles...
It's
a win-win situation for everyone involved!
From
the webmasters point of view:
-
They receive quality,
informative content for their website
-
Their website will
increase in the search engine rankings (search engines love sites with
a lot of fresh, updated content on a regular basis).
-
Their site will be of
greater benefit to it's customers and visitors because of the quality
of information it will provide.
-
They'll receive more
"repeat traffic" from the continuously updated, fresh, entertaining
content they can add regularly.
-
More and more webmasters
will refer traffic to their website because it becomes a valuable
resource on the web -- and more traffic ultimately leads to more sales.
-
This will increase their
"Link Popularity" and ultimately increase their search engine rankings
and traffic as well.
From
the authors point of view:
They
receive hundreds (even thousands) of links from related websites
through the articles being published on other websites with similar
topics.
They'll
gain credibility and recognition in their niche' as a respected
author and expert in their field.
They'll
likely open up new doors of opportunity -- such as ezine
publishers and alike who may want to reprint their articles in one of
their monthly ezines or similar websites who may want to trade links
for increased traffic.
-
More affiliate promotions
and joint venture opportunities.
-
More overall exposure for
their website, products and services.
-
Increased opportunity to
build their mailing list, newsletter subscription or opt-in offers.
Etc.,
etc., etc...
And
that's just a few of the countless opportunities that can arise
from writing your own articles and content.
Right
now, let me explain more about this
"stealth" marketing tactic by giving you just one quick example...
Let's
say I've written an article to promote traffic back to my website
"Cooking On A Budget" and I'm planning to submit the article
to dozens (maybe hundreds) of article directories. The title
of my article might read something like this:
"Discover "Grandma Lucia's" Traditional
Pasta Recipe... Spaghetti And Meatballs -- Still Being Served Daily In
Her Sicilian Pasta House -- Prepared In Under 20 Minutes
For Less Than $4 Bucks A Serving-- Deliciouso!"
Now,
I've written a brilliant article full of benefits to the
reader. At the closing of my article (as we discussed), I've
left the reader wanting more information about the subject (REMEMBER -
Informative but incomplete... leaving the reader wanting more).
I
would now do two things. First, I would use the services of
Article Marketers to submit my article all across the Internet
for FREE:
http://www.articlemarketer.com
In
my opinion, they are one of the best article submission services
available on the web. Check them out and see for yourself...
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Ezine
Publishers:
In
addition to using Article Marketer, I would then locate several
targeted ezines focused on my "Niche" (cooking) and send an email to
the publisher of the ezine informing him or her that I have a great
article that I feel would be of great benefit to their readers.
Ezine
publishers are constantly looking for quality and entertaining
content to add to their ezines and our article just might "wet their
whistle" this time.
Don't
get me wrong, it can be a difficult task (especially those ezines
that are well established and have very large circulations) but it's
not impossible -- and all it takes is an email to the
publisher. The worst thing that can happen is they say no or
simply don't respond back to us with any interest...
The
best scenario...
Our
article is accepted by an ezine publisher because of it's quality,
informative, entertaining content and we now have the potential for
tens of thousands of visitors to our website -- FREE!
Then, all you want to do
is capture
the email address of each and every visitor who arrives at
your website!
A simple, yet powerful
way to generate additional sales!
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Dear
Lord! If that's not sheer and utter excitement than I'm
afraid you're dead -- NO heartbeat -- and I suggest you visit your
family doctor immediately!
Right now we've only just begun to implement our clever little
marketing strategies and in our next lesson - hang on! - we're going to
shift into high gear and really discover how to explode our sales and
profits with our articles...
Just
you wait and see!
That's
gonna do it for lesson 2.
Tomorrow, we're also going to discuss some of the best articles
directories on the net!
All I can say is... You don't want to miss out on tomorrow's lesson...
NO WAY!
Be
there - or be square... bright and early ;-)
Jim Keefer
webmaster@jameskeefer.com
P.S. Have some
questions? I'd be more than eager to help! Send me
an email to webmaster@jameskeefer.com
and I'll get back to you promptly...
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